01 / Pure by Avantis

Good nutrition starts with
good ingredients.
Nothing fancier.

Twelve superpremium recipes for dogs and cats. Fresh meat suitable for human consumption, cooked slowly at low temperature, single protein, fully traceable. Produced under European standards.

Distribute Pure in your market → See the range ↓

Pure · Europe

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12SKU

References

20%

Fresh meat

100%

Natural ingredients

Production standards

Our philosophy

From the inside out.
The way food should be.

Fresh meat suitable for human consumption. Single protein recipes — no allergen cocktails, no industrial shortcuts. We cook slowly, at low temperature, the way it's done at home.

Every Pure bag carries traceable ingredients, European production standards and nutrition that works from the inside out. That's what holistic means when it isn't just a marketing word.

Makers of fresh and natural pet food for a healthier life

04 / The range

One brand.
Every life stage.

Twelve references covering puppy, adult, senior, small breeds, grain-free, sensitive and feline. One unified brand across the entire premium shelf — cleaner merchandising, cleaner reorders.

8 Dogs 4 Cats 3 Fish recipes 2 Grain-free

01 Dog · Puppy

Adventure Puppy

Chicken & Rice

2–12 months · All breeds

02 Dog · Puppy · Large

Adventure Puppy · Large

Chicken & Rice

2–18 months · Large breeds

03 Dog · Adult · Mini

Adult Brave Mini

Chicken & Rice

Adult · Small breeds

04 Dog · Adult

Farmer Adult

Lamb & Rice

Adult · Medium & large breeds

05 Dog · Grain Free

Grain Free Adult

Chicken · Grain Free

Adult · Sensitive digestion

06 Dog · Light / Senior

Pure Light

Chicken & Rice

Senior · Weight control

07 Dog · Fish

Oceanic Adult

Salmon & Potato

Adult · Skin & coat

08 Dog · Fish · Grain Free

Grain Free
Oceanic
· image pending ·

Grain Free Oceanic

Salmon · Grain Free

Adult · Sensitive · Fish

09 Cat · Kitten

Pure Kitten

Chicken & Turkey

2–12 months

10 Cat · Adult · Small

Pure Cute Mini

Salmon

Adult · Small breeds

11 Cat · Sterilized

Sterilized Cat

Fish & Rice

Adult · Weight balance

12 Cat · Indoor

Urban Cat

Turkey & Rice

Adult · Indoor

05 / The two-week test

We don't argue

about the food.

We let the dog do it.

“One bowl. Two weeks.
That's the whole argument.”

The kitchen test · for owners who read labels

06 / For distributors

European superpremium.
Spanish competitiveness.

Argument · Production · Margin

Pure is produced in Spain — home to some of Europe's most advanced pet food manufacturing, with European ingredient standards and full EU regulatory compliance, at production costs that Northern European manufacturers can't match.

The same fresh meat, the same single-protein discipline, the same slow-cooking process, the same traceable sourcing — at a structural cost advantage that flows straight into distributor margin.

III

For distributors, the equation is simple: a superpremium product your market respects, with the margin your business depends on. No compromise on the shelf. No compromise on the P&L.

Northern European quality standards. Southern European production economics. That's the bet Pure is built on — and the reason distributors keep it on their core shelf.

07 / Four commitments

What makes Pure
actually different.

Premium pet food isn't a price tier — it's a set of decisions made at every step. Four non-negotiables behind every Pure bag, from sourcing to the shelf.

N° 01

Holistic nutrition

Complete recipes designed stage by stage — puppy, adult, senior, sensitive — with omega 3/6, EPA+DHA, prebiotics FOS+MOS, natural tocopherols and essential amino acids. Nutrition that works from the inside out, not just on the label.

Stage-specific · Functional

N° 02

Fresh meat

Chicken, lamb, salmon and turkey suitable for human consumption. Higher biological value, better digestibility, complete amino acid profile. Not meat meal dressed up as premium — the real thing, traceable batch by batch.

Human-grade · Traceable

N° 03

Slow cooking

Low temperature, slow process — the way it's done at home. Preserves the nutritional value of each ingredient, maximises assimilation, avoids the industrial shortcuts that strip nutrients out of cheaper kibble.

Low-temp · Heart process

N° 04

Single protein

One animal protein per recipe. Removes the allergen cocktail that complicates sensitive digestion. GMO-free, 100% natural ingredients, full EU regulatory compliance and export documentation ready.

Hypoallergenic · GMO-free · EU

Interlude · From the kitchen

Cooked the way you would do it at home — fresh ingredients, low temperature, from the heart.

Pure · Heart cooking process

08 / Why distribute Pure

A brand that builds your business —
not just your shelf.

Pure is designed for distributors who want margin, story and long-term retention — not a race to the bottom. European quality, exclusive territory, a partner invested in your market.

N° 01 · Margin

Margin that holds.

Superpremium positioning with defensible pricing. Loyalty brands don't get squeezed on promo — they build recurring revenue at premium tiers, month after month. Structural cost advantage flows straight into distributor margin.

N° 02 · Portfolio

Twelve references. One brand.

Puppy, adult, senior, small breeds, grain-free, sensitive, feline — every life stage covered. Cleaner merchandising, cleaner reorders, unified marketing across the entire premium segment. One brand, full shelf.

N° 03 · Story

A story worth telling.

Fresh meat suitable for human consumption. Single protein. Slow cooking. European standards. The things premium pet owners read on labels — Pure already delivers them. The sell is the truth, not marketing.

09 / Ready to distribute

Distribute Pure
in your market.

Territories are granted on exclusivity. Tell us your market and your existing portfolio — we'll check fit and come back with next steps.

Start the conversation →

Exclusive territory EU documentation ready Direct line, no middle layer

Good nutrition starts with good ingredients. Nothing fancier.

From the inside out. The way food should be.

One brand. Every life stage.

Adventure Puppy

Adventure Puppy · Large

Adult Brave Mini

Farmer Adult

Grain Free Adult

Pure Light

Oceanic Adult

Grain Free Oceanic

Pure Kitten

Pure Cute Mini

Sterilized Cat

Urban Cat

European superpremium. Spanish competitiveness.

What makes Pure actually different.

Holistic nutrition

Fresh meat

Slow cooking

Single protein

A brand that builds your business — not just your shelf.

Margin that holds.

Twelve references. One brand.

A story worth telling.

Distribute Pure in your market.

Good nutrition starts with
good ingredients.
Nothing fancier.

From the inside out.
The way food should be.

One brand.
Every life stage.

European superpremium.
Spanish competitiveness.

What makes Pure
actually different.

A brand that builds your business —
not just your shelf.

Distribute Pure
in your market.